The importance of social media marketing in this day and age can't be overstated. The value in being able to engage directly with your audience should be pretty clear. However, one important social media marketing tactic you shouldn't forget about is influencer marketing.
Influencers are individuals with large social media followings able to sway others with "influence"; their opinions or buying decisions. Influencer marketing involves identifying those that hold the power within your industry, engaging with them and building a relationship with them. They will then help to spread your brand's message to their followers if you inspire them to - or if you pay them to. The following are three reasons why influencer marketing is such an important part of your social media marketing strategy:
- Influencer marketing will help grow your audience
An influencer is a person who is well-connected and who is regarded as persuasive and in-the-know. By identifying an influencer within your industry and establishing a relationship with them, you'll suddenly have access to a huge consumer base that is most likely comprised of your target audience. If an influencer shares or likes a piece of content you've posted - or likes your company page - you'll have a huge amount of brand exposure.
- Consumers trust influencers more than they trust companies
When someone reads or watches an ad, they're not going to be immediately swayed. They'll be hesitant about the product or service because people don't always trust what businesses have to say to them. However, they do trust the opinion of other consumers - which means influencers are perfectly positioned to help boost sales. For example, if a reliable source on Instagram wears a designer jacket and throws up a link to the company that sells those jackets, the influencer's followers are much more likely to consider making a purchase from that company. A recommendation from credible influencer is like a customer testimonial times a thousand.
- Influencer marketing is a form of native advertising
Native advertising is a relatively new concept in which advertisements don't interrupt the content, but instead are organically integrated with the content. People would much rather learn about products or services through content than through ads; in fact, 70 percent of consumers would prefer to learn about products or services this way.
Influencer marketing is a work in progress but can always play an important role in your social media planning. Are you ready to develop your influencer marketing strategy? The ADTACK team is ready to help you learn how you can develop the method that works best for your business. Contact us today at 702-270-8772 for a free consultation.
