This holiday season, social media can bring big boosts to your sales!
More Americans are getting gift ideas from social media than ever before, and Facebook is one of the single most powerful word-of-mouth generators on the Internet. Getting your message out on Facebook can greatly increase awareness of your business -especially if you have an online storefront- as well as creating new fans who are engaged and excited about your business!
Of course, with competition so high this holiday season, you'll need to be certain you stand out among the other Facebook users competing for people's eyeballs.
Three Great Ways To Attract Holiday Attention On Facebook
1 - Go visual.
While they occasionally have use, broadly speaking, you should avoid text-only posts on Facebook. Posts with any sort of graphic or interactive element attached are far more eye-catching and can easily overshadow posts that are text-only. For that matter, even a text-only post can be formatted as a graphic with interesting layout and fonts to increase its appeal.
Additionally, the most-shared content on Facebook is pretty universally visual in nature. You want your holiday posts shared, so you want to make them as attractive as possible.
2 - Vary your content.
Don't be one-note this holiday season, even if that note is how much you love Christmas. The most successful Facebook feeds are those which include a wide range of content and media types.
So, don't only post pictures - try to post some video too. And if you're accustomed to producing videos, look to vary up their length. Include short Vine-sized vids, as well as longer ones. Likewise, pick several subjects that are common to your business and your customers, or even look to embrace hobbies your research has shown to be common to them.
Basically, the more different ways you can make a fan take notice of your content, the better it is for your numbers. As they say, variety is the spice of life.
3 - Keep people interacting.
If someone is taking time to interact with your Facebook feed, they're far more likely to share your posts and to remember you when making purchasing decisions. While asking for interactions in every post may be overkill, the majority of your posts should include plenty of opportunities for people to respond to your page.
As a few ideas:
- Post simple "this vs that" questions, like whether gingerbread or eggnog is better.
- Pull the "like if you agree, share if you disagree" trick.
- Have picture contests. This could include captioning, original content, thematic events, or potentially even videos. People love showing off their photo skills.
- Set up polls either relating to your product or the holiday season.
- Ask people for comments or suggestions about your product. (But be prepared to follow through.)
- If all else fails, a "What do YOU think?" is better than nothing.
In short, Facebook offers plenty of opportunity to get word out about your business this holiday season! Get creative, and you could see great year-end sales numbers.
