STRATEGY FIRST APPROACH
First, we need to know what’s your victory condition. Establishing what success looks like for your business eliminates costly distractions. Having thorough market research gives each marketing campaign a solid foundation and it guarantees targeted impactful results.
MARKET RESEARCH AND ANALYSIS
Now that we understand where you’re going, we can ensure you’re targeting the right market. Our market and analysis strategy focuses on helping you know your customers. When creating an ideal buyer persona, we’ll build your messaging around their interests and needs.
Budget and Resource Allocation
This phase is all about maximizing the ROI. Our systematic approach ensures laser-targeted resource allocation for seamless execution. We prioritize prolific campaigns to deliver quick wins while building toward long-term goals.
Messaging and Tactics
Now that we understand where you’re going, we can ensure you’re targeting the right market. Our market and analysis strategy focuses on helping you know your customers. When creating an ideal buyer persona, we’ll build your messaging around their interests and needs.
Measurement and Analytics
We use proprietary technology to launch laser-targeted campaigns that fill your funnel with qualified leads. Our process includes real-time analytics for every facet of the marketing campaigns. We track every campaign element and provide cold-hard data to inform every decision.
Implementation
We implement the strategies and tactics over a 30-day cycle. While we’ll follow the marketing plan, we aren’t above recalibrating the campaigns once the market has spoken. We use data-driven insights to shape each campaign decision.
Conversion Optimization
Our marketing processes are iterative. We analyze data and use the information to optimize each campaign for conversion. We create engaging strategies for your paid marketing campaigns. Each quarter, we reevaluate and build new strategies for the next phase.
