ADTACK Creative
SEO (Search Engine Optimization)
SEO has the ability to improve business rankings and overall visibility.
When professionally nurtured, SEO drives more visitors to your website - increasing your lead conversion rate and ultimately, your revenue.
SEO also has the potential to influence buying behavior through the relevancy and authority of your website and content.
3 Critical Components of a Successful SEO Strategy
Technical Setup
This critical first step ensures that Google can scan and index your website and pages without any problems.
Important factors for proper technical setup:
Website navigation & links
Simple URL structure
Page speed
Dead links/broken redirects
Sitemap and Robots.txt files
Duplicate content
CONTENT
Content provides information on a particular issue or problem. This can be through a blog page, web page, product recommendation, or video.
Important content SEO factors include:
On-Page SEO
- Keyword Optimization
Post Title
URL
H1 tag
Meta title & meta description
Alt tags
- Non-Keyword Optimization Factors
External links
Internal links
Content length
Multimedia (videos, diagrams, audio players)
LINKS
Also known as backlinks, these are references to your content on other websites. These links signify to Google that your content is authoritative and trustworthy.
Important Google factors for SEO links:
Popularity of the linking site
Topic relevance
Trust in a domain
Successful SEO and link-building require strategic thinking, creativity, and patience.
Don’t let the complexities of SEO intimidate you - let our team handle it from here!