One key to a successful business is to continually look to the future. That doesn’t mean you don’t assess your current situation or focus on what’s going on in the moment—it simply refers to the nonstop evolution businesses require to stay valid to consumers.
Marketing is a big part of interacting with the customer. It is how a business reaches, entices and engages prospects. Every year, new methods and platforms emerge in digital marketing. Some of these trends won’t work, but it is important consider them, especially if any have the ability to play a successful role in your marketing efforts. Marketing trends of 2015 have moved to the forefront of the digital marketing landscape and they have proven to be worthwhile.
Content Marketing
Although this has been mentioned in years past, content marketing is more important than ever. Content creation is images, videos, statements and anything used to draw in the consumer. It should be attractive, valuable and relevant. It should also target your audience—which means the people you wish to attract need to be clearly defined. Words like “create” and “curate” all pertain to content, but the bottom line is when done right—content truly is king.
Going Mobile
How often do you see someone using their mobile device? The importance of your information being mobile is essential. This means mobile searches, conversions and optimizations. Make sure your website has a fluid layout so when someone is searching for your company via mobile, they can easily read your content.
Payment Methods
The world has begun to go beyond cash, credit and debit. There is Google Pay, Paypal and a new batch of alternative methods. The key is assuring security and privacy while making it easy to finish a transaction.
Personalization
There are companies that have mastered the art of personalization. This includes recommendations, effectiveness review and retargeting. New tools are continually created to make personalization easier.
Actionable Analytics
Technology has made it easy to gather data—that doesn’t mean it tells you what to do with it. One crucial aspect to the analytics you gather is being able to use it to improve the customer experience and engage new customers. New technology has been developed to assist you with interpretation, which will allow you to create more actionable results. They guide you in asking the right questions, so you get answers that let you to formulate a plan.
Social Conversions
Social Conversions is the time it takes to turn your social media interactions into business. It’s all about generating leads, and using links and planning your analytics.
Are you ready to take on the newest marketing trends? ADTACK can help! We will incorporate the 2015 marketing trends into your advertising strategy as well as traditional proven methods.
