---
title: "To Post or Not to Post: The Instagram Algorithm Question Answered"
description: Are you over-posting on Instagram? These facts will help you decide. Call 702-270-8772 for more information.
image: https://adtack.com/hubfs/bigstock-Bangkok-thailand--July-----250859074.jpg
---

![](https://adtack.com/hubfs/raw_assets/public/AdTack/assets/images/ADTACK_Logo%202023.png)

  

# To Post or Not to Post: The Instagram Algorithm Question Answered

 By [ADTACK Marketing](https://adtack.com/blog/author/adtack-integrated-marketing) on December 11, 2018

To post or not to post. That is the question – at least when it comes to your Instagram account. 

![Learn How to Maximize Your Instagram Posting With the Experts at ADTACK](https://adtack.com/hubfs/bigstock-Bangkok-thailand--July-----250859074.jpg)

Unfortunately, the answer has been pretty elusive ever since the country's second most popular social media platform rolled out its [feed algorithm](https://techcrunch.com/2018/06/01/how-instagram-feed-works/). 

Since then, people who use Instagram to build their brands, promote products and drive sales have wondered what effect "over-posting" has on their reach. In other words, does posting too much on Instagram reduce your reach? Keep reading to find out. 

## **What the Data Says**

According to an article published by [SocialMediaToday](https://www.socialmediatoday.com/news/does-posting-more-often-on-instagram-reduce-reach-report/525082/), which did a deep dive on the data over the course of 28 days, posting more than once a day reduces your reach by the following percentages:

- Moving from .5 posts to 1.5 posts a day results in an average engagement reduction of 19 percent. 

- Going from 1.5 posts to 2.5 posts a day results in an additional 9 percent loss in reach. 

- Posting up to 3.5 times a day adds another 6 percent reduction to your reach. 

So, according to the data, posting more does affect your overall reach. 

## **How to Strategically Leverage Your Instagram for Marketing**

You’ll want to find the sweet spot. Where that sweet spot is, however, depends on several factors. One of the best ways to identify how often to post is to track your engagement levels. See what happens when you post more versus less. See what types of images and content seem to resonate best. 

## **Get Help from the Pros**

Working with a reputable marketing agency can help you create relevant, captivating content, analyze your engagement and develop the best posting strategy to maximize your reach. [Contact ADTACK](https://www.adtack.com/lets-make-a-connection/) today at 702-270-8772 to schedule a free assessment. 

Published by [ADTACK Marketing](https://adtack.com/blog/author/adtack-integrated-marketing) December 11, 2018

[Comments **](https://adtack.com/blog/to-post-or-not-to-post-the-instagram-algorithm-question-answered#)

[![](https://adtack.com/hubfs/bigstock-Hand-In-Hand-Between-Project-C-469101699.jpg) ](https://adtack.com/blog/5-benefits-of-using-a-home-improvement-marketing-agency)

[Social Media](https://adtack.com/blog/topic/social-media)

### [5 Benefits of Using a Home Improvement Marketing Agency](https://adtack.com/blog/5-benefits-of-using-a-home-improvement-marketing-agency)

 By [ADTACK Marketing](https://adtack.com/blog/author/adtack-integrated-marketing) on December 11, 2018

[![](https://adtack.com/hubfs/bigstock-Social-Media-And-Digital-Onlin-431804444-jpg.jpeg) ](https://adtack.com/blog/benefits-of-hiring-a-social-media-marketing-company-in-las-vegas)

[Social Media](https://adtack.com/blog/topic/social-media)

### [Benefits of Hiring a Social Media Marketing Company in Las Vegas](https://adtack.com/blog/benefits-of-hiring-a-social-media-marketing-company-in-las-vegas)

 By [ADTACK Marketing](https://adtack.com/blog/author/adtack-integrated-marketing) on December 11, 2018

[![](https://adtack.com/hubfs/bigstock-Social-Media-Icons-Fly-Over-Ci-412709746.jpg) ](https://adtack.com/blog/what-can-a-solid-social-media-marketing-strategy-do-for-you)

[Social Media](https://adtack.com/blog/topic/social-media)

### [What Can a Solid Social Media Marketing Strategy Do for You?](https://adtack.com/blog/what-can-a-solid-social-media-marketing-strategy-do-for-you)

 By [ADTACK Marketing](https://adtack.com/blog/author/adtack-integrated-marketing) on December 11, 2018

[![](https://adtack.com/hubfs/bigstock-Chiang-Mai-Thailand--Jan---347421187.jpg) ](https://adtack.com/blog/what-social-media-platforms-should-my-business-use)

[Social Media](https://adtack.com/blog/topic/social-media)

### [What Social Media Platforms Should My Business Use?](https://adtack.com/blog/what-social-media-platforms-should-my-business-use)

 By [ADTACK Marketing](https://adtack.com/blog/author/adtack-integrated-marketing) on December 11, 2018

```json
{
  "@context" : "http://schema.org",
  "@id" : "https://www.adtack.com",
  "@type" : "LocalBusiness",
  "address" : {
    "@type" : "PostalAddress",
    "addressCountry" : "US",
    "addressLocality" : "Las Vegas",
    "addressRegion" : "NV",
    "postalCode" : "89148",
    "streetAddress" : "6053 S Fort Apache Rd 130"
  },
  "description" : "We specialize in marketing integration. That means driving customer engagement through a fully optimized multi-media, web, and one-to-one experience. So-called “traditional” advertising such as television, radio, and print is still effective, but greatly enhanced with an optimized web presence including websites, search engine marketing, content and behavioral targeting, and social media engagement. With decades of experience in both traditional and digital media, ADTACK delivers a holistic methodology to your marketing plan that tracks and delivers optimum results.",
  "geo" : {
    "@type" : "GeoCoordinates",
    "latitude" : 36.0785943,
    "longitude" : -115.3009805
  },
  "image" : "https://www.adtack.com/hs-fs/hub/442993/file-2304248656-png/adtack-images/adTackLogo.png",
  "name" : "ADTACK Integrated Marketing",
  "openingHours" : "Mo-Fr 8:00-17:00",
  "sameAs" : [ "https://www.facebook.com/ADTACKIntegratedMarketing/", "https://twitter.com/ADTACKLV", "https://plus.google.com/107530886433425722737" ],
  "telephone" : "+17022708772",
  "url" : "https://www.adtack.com"
}
```