85 percent of social media users report that they want to see more video content from businesses. Customers like consuming video content and marketers are finding that video content provides a positive return on a business's marketing investment.
Since video marketing feels relatively new compared to other marketing strategies, it's normal to wonder, “how effective is video marketing?” and “is it important to use?” Here's what you need to know.
The Power of Video Marketing
Consumers have increased the amount of video content that they consume over the past couple of years. In fact, research indicates that a video format is one of the most popular ways for people to receive content.
Adding video marketing to your campaign can help you boost traffic to your website and boost your number of convertible sales leads. Many companies find that video marketing is an effective way to help potential customers learn more about their products or services.
Video marketing is also efficient at improving your brand loyalty. When potential customers watch a video, they're able to connect a face with your brand.
This promotes interaction and encourages customers to see your company as more than just a faceless business.
Should Your Business Use Video Marketing?
Video marketing belongs in nearly every marketing strategy, regardless of your industry or target demographic.
Your video content doesn't need to be expensive to be effective; you can create content with your smart phone, and there's a lot of low-cost or free editing apps you can use.
A whopping 84 percent of people report that they've been persuaded to purchase a product or service by watching a brand's video content.
When asked how they prefer to learn about a product or service, 69 percent of people want to watch a video to get the information they're searching for.
People are also more likely to share video content with their followers or friends. This means that your business has the potential to reach even more people who may be potential customers.
Ready to learn more about how effective video marketing is and how to utilize it in your marketing campaign? Connectwith ADTACK today!
