As a financial consultant, you have very specific marketing needs. The stakes are higher because you're dealing with people's money and financial security, and before they trust you with these commodities, they must consider you to be honest, credible and an expert in your field.
While you manage your professional reputation, you still must market your services in a competitive marketplace.
5 Tips for Successful Financial Marketing
1 Consistently Update Your Website
Your website is more than your most valuable marketing tool. It's also your best "sales person" – the entity that introduces you and your services to people who know nothing about you. Therefore, it must explain your services in a compelling manner and persuade people to contact you. This is an enormous responsibility, so solicit feedback about your website regularly. Then, polish and improve it where necessary.
2 Generalize, but Also Specialize
You want to showcase the full extent of your services. The more services you can offer your clients, the more you’ll be seen as an expert in your field. At the same time, you should showcase what separates you from your peers and then promote this distinction prominently on your website.
3 Adopt the Right Tone
Most financial websites tend to fall into two unfortunate categories, they're either dull and disengaging or too simplistic and filled with basic, common-sense information. Neither is good, so strive for a personable, professional voice that explains difficult financial concepts in a simplistic way.
4 Create Videos
Great content consists of more than great articles, white papers and financial tool kits. Videos are one of the best ways to engage your audience. Many financial consultants don't have introductory videos on the home pages of their websites, so this medium could offer a competitive advantage. It could also serve as a segue to a YouTube channel that becomes part of your overall marketing strategy.
5 Develop an Infographic Library
Today's time-pressed consumers respond favorably to visual content – especially visuals that make difficult concepts understandable. If you want to seize another competitive advantage, develop an infographic library as part of the resources you offer.
